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Giorgio Armani Unveils “That’s So Armani” Collection for Fall/Winter 2025

A Timeless Collection at Paris Fashion Week.

Giorgio Armani continues to redefine modern fashion with a collection that transcends generations and celebrates individuality. Known for his ability to craft styles that mould to the wearer, Armani’s latest collection merges classic men’s fashion with a bold, gender-defying vision.

Photographed by Luis Alberto Rodriguez, the campaign emphasises the collection’s versatility, featuring an all-star trio: music producer Kaytranada, model and actor Archie Renaux, and model and musician Soo Joo. Each talent brings a unique perspective to the iconic Armani pieces, showcasing how the collection speaks to both personal identity and timeless style.

Check out the full campaign below.

PHOTO CREDIT: Giorgio Armani

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