Halftime.
Rapper Kendrick Lamar has tapped Willy Chavarria for his Super Bowl Halftime Collection. January has been a busy month for Chavarria, as he recently debuted his Fall/Winter 2025 Collection in Paris.
Lamar and Chavarria’s relationship began to blossom two years ago as the rapper wore his designs on his Big Steppers Tour. Their latest project is a three-way collaboration between the NFL, Willy Chavarria and Lamar’s label titled pgLang.
The small capsule collection is headlined by the cropped, satin jacket featuring balloon sleeves and Lamar branded embroidery on the front and rear. Their collection is rounded out with lightweight practice jerseys, mesh shorts and Super Bowl branded hoodies.
Kendrick Lamar x Willy Chavarria’s Super Bowl collection is available on Chavarria’s website today, with proceeds donated to individuals and organizations affected by the Los Angeles Fires. Check out the imagery below.
PHOTO CREDIT: Willy Chavarria