LỰU ĐẠN Reimagines the Year of the Snake with a Mythological Collection

Departing From The Traditional.

LỰU ĐẠN unveils a Lunar New Year capsule that celebrates the Year of the Snake with a wild, contemporary twist. Recognizing the widespread cultural appropriation of the holiday, founder Hung La sought to reclaim its significance by delving into authentic Asian mythology.

Drawing inspiration from the Yanwei, a mythical Chinese snake, the 10-piece collection showcases a bold and unexpected color palette. A striking faux python 3-piece set, comprising a jacket, vest, and flared trousers, commands attention. Complemented by an oversized silver snake buckle belt and a python-printed button-up shirt, this ensemble offers a head-to-toe look for all of us. The collection also features graphic tees, reminiscent of vintage movie posters. These graphics are also incorporated into a sleeveless tee and straight-leg jeans.

LỰU ĐẠN’s Lunar New Year 2025 collection is available now at the brand’s web store and within select retailers.