Welcoming the Year of the Snake: a season of joy, unity and the promise of new beginnings.
Miu Miu ushers in Lunar New Year 2025 with a radiant celebration of music and light in its latest campaign. Directed by Shujun Wei and captured through the lens of Jack Webb, the evocative narrative takes center stage in Yi Lau Yi, a vibrant Cantonese tea house nestled in the heart of Beijing.
Starring esteemed actors and brand ambassadors Liu Haocun and Zhao Jinmai, the campaign, titled “The Encounter”, weaves a cinematic tale of tradition and modernity, reflecting the spirited energy of the festive season. Watch the whole campaign movie here.
PHOTO CREDIT: Miu Miu
