PAUSE Highlights: The Best Lunar New Year Collections

The Lunar New Year is just around the corner, and the fashion world is ready to celebrate. This year, we’re welcoming the Year of the Snake, a time of transformation, renewal, and good fortune. To mark this special occasion, brands big and small are dropping seriously dope collections that capture the essence of the serpent.

From luxury labels like Dior and Gucci to streetwear legends like BAPE and RAINS, you’ll find snakeskin prints, bold reds, and unexpected details that are sure to turn heads. Whether you’re looking to celebrate or just keeping up with the brands, these collections have something for everyone.

For the first time, Maison Margiela embraces the Lunar New Year with a limited-edition capsule collection. The collection is very simple, featuring a hoodie, T-shirt, and a show-stopping silk scarf. The clothing maintains the brand’s minimalist ethos, with subtle serpentine details and graphics that subtly nod to the lunar cycle.

Miu Miu injects a festive twist into their signature pieces, offering a playful palette of red, black, and brown with retro stripes and checks. Think Beau leather bags, fleece sweatshirts, and gabardine bomber jackets, all celebrating the snake with a touch of Miu Miu flair.

Birkenstock 1774 goes wild with a red-on-red theme for their Lunar New Year offerings. Fresh takes on the Arizona, Florida, and Tokyo styles feature python-embossed leather and snake print patterns, staying true to the brand’s DNA while embracing the year’s symbol.

Fendi reinterprets its signature “monster eye” design for the Lunar New Year, with a playful campaign starring Chinese actors Xu Kai and Cheng Xiao. The iconic Mini Peekaboo and Baguette bags take center stage in this collection.

Stone Island blends versatility with serpentine symbolism in their “Year of the Snake ‘025” collection. Jackets, pants, vests, and hoodies come in silver or black with striking red stitching and embroidered details. Outerwear pieces are crafted from their signature garment-dyed nylon metal, while modular elements like detachable jacket sleeves add functionality.

Dior offers an elegant twist on the Lunar New Year palette. Their collection features intricate gold snake motifs and stars adorning white and gold pieces. Look out for the iconic “Dior Book Tote,” the “Lady D-Lite,” and a selection of small leather goods, alongside beautifully crafted knitwear and sneakers.

BAPE kicks off the list with a capsule collection featuring snakeskin-inspired graphics, foil-printed patterns, and a refreshed APE HEAD insignia across jackets, T-shirts, denim, and hoodies.

RAINS, the Scandinavian rainwear brand, is among the first to launch a Lunar New Year collection. Their “Snake Capsule” features ten new pieces of outerwear adorned with a reimagined snakeskin print, available in both a striking transparent and a sleek embossed version. This collection is all about new beginnings and shedding the old, offering rain jackets, pants, accessories, and a statement-making trench coat.

Joining the festivities, Dickies unveils a special capsule collection inspired by the Texas rattlesnake. Channeling the reptile’s renowned resilience and strength, this collection pays homage to the brand’s own legacy of hard work and enduring style.

Featuring a range of iconic Dickies styles, including jackets, hoodies, trousers, and t-shirts, the collection seamlessly blends traditional workwear aesthetics with unique design elements that celebrate the spirit of the snake.