Where tradition and innovation go hand in hand.
New Balance Made in UK has launched its latest campaign, spotlighting British heritage and craftsmanship while featuring a new wave of creative talent. For the first time, the campaign brings together influential figures from sports, music, and the arts—each embodying the diverse, dynamic spirit of modern Britain.
The lookbook stars Crystal Palace and England midfielder Eberechi Eze, acclaimed photographer Ewen Spencer, artist Teoni Hinds, rapper Niko B, and singer-songwriter Sasha Keable. Their unique perspectives and creative journeys reflect New Balance’s longstanding commitment to British craftsmanship, a legacy rooted in its Flimby factory since 1991.
Check out the campaign below.
PHOTO CREDIT: New Balance
