Striving for greatness isn’t just accepted—it’s celebrated.
Nike introduced “So Win” during last night’s Super Bowl LIX, celebrating the rapid rise of women’s sports. The campaign includes a 60-second anthem, dynamic visuals, and a social media initiative, emphasising Nike’s commitment to the power of athletics.
Narrated by artist, Doechii, the anthem highlights the surge of female athletes, reflecting historic viewership, packed arenas, and the expanding influence of women in sports.
Check out the campaign below.
