Exploring versatile dressing.
Berner Kühl’s SS25 campaign, starring Jeremy Young as both photographer and model, visually articulates the brand’s modular design ethos with a striking and sophisticated narrative.
The collection embodies a philosophy of modularity, focused on the dynamic interplay between materiality and silhouette. Berner Kühl reimagines forms through diverse fabrics and breathes new life into existing materials, advocating for mindful consumption and enduring style. The collection’s embrace of deadstock fabrics showcases the brands belief that resourcefulness is the catalyst for creative innovation.
Every piece in the collection is crafted with precision, ensuring both aesthetic and functional longevity—garments designed not just for the present, but for a lasting future.
Check out the images below.
PHOTO CREDIT: Berner Kühl
