Love on the Run.
Gearing up for their 10th anniversary, Wax London has unveiled their Spring/Summer 2025 offerings titled “Embrace the World.”
Reflecting on the spirit of adventure, Wax London pays tribute to the diverse influences, meaningful connections and compelling stories that have helped shape their path. Paired with the collection is a hero film titled Love on the Run, capturing a modern day love story inspired by Hollywood classics and other films that define their youth.
The collection features the brand’s most refined tailoring to date, reimagining pure linen suits with vivid summer dreams in mind. Saturated hues span the entire collection, materialising most with their relaxed fit jackets and iconic Whiting overshirts.
As we enter our 10th year, I feel proud of where we are and the journey we have been on so far,” says Founder and Creative Director Tom Holmes. “Wax has grown so much since its inception – we have built an incredible group of talented individuals: none of this would be possible without them. The dedicated work from the team has resulted in something I am truly proud to present – it is our strongest Spring offering to date, and our coinciding campaign reflects that. The brand has continued to evolve – and I am excited about what 2025 has in store for us and our community.”
Wax London’s Spring/Summer 2025 collection ranges from £17- £550, and is available online at the Wax London website or in-store at their Berwick Street, Spitalfields and Covent Garden locations. Check out the campaign imagery below.
PHOTO CREDIT: Wax London
