Bridging Past & Future.
Italian trailblazer Fiorucci has opened their digital store experience in their San Babila location. The tribute pays homage to the creative energy which has been integral in making the brand so iconic.
Integrating augmented reality into the experience, the brand allows customers to dive into their avant-garde essence. The digital experience offers viewers the chance to connect with the brand on a deeper level, from viewing iconic graphics to unexpected pop influences. Accessible through a qr code, a simple scan unlocks exclusive content and unexpected details from the brand’s storied past.
“We are thrilled to return to San Babila, a place that holds a crucial role in Fiorucci’s history, and to do so with the opening of a digital store! Thanks to our collaboration with LePub, we are celebrating the launch of a capsule collection in a digital space, offering an immersive and utopian experience that will come to life in San Babila—in true Fiorucci spirit,” says CEO, Alessandro Pisani.
Along with the experience, Fiorucci has released an exclusive collection to commemorate the launch. Check out imagery from the experience below.
PHOTO CREDIT: Fiorucci
