British Sonic Culture.
ACW* has announced the launch of their Spring/Summer 2025 collection titled Pink Noise. The collection taps into British sonic culture, particularly the practice of illicit radio broadcasting,
The clothing directly represents the story they are looking to tell, with radicalised proportions and an acute understanding of subcultural infrastructure. Their Balfron series features cinching and ruching to achieve the aforementioned radicalised proportions. Shirting and jerseys utilise angular seams with a faint echo of radio antennas and a sincere anonymity. ACW*’s Citronelle yellow is incorporated throughout the brand vocabulary, offsetting the use of bone, slate and rust colour tones.
Pink Noise’s first arrivals are available on the brand’s website now. Check out the campaign imagery below.
PHOTO CREDIT: A-COLD-WALL*
