Summer through a distinctly Balenciaga lens.
Balenciaga unveils its “High Summer” campaign through a sleek series of portraits and still-lifes shot by Roe Ethridge, channeling the polished glamour of vintage luxury resort ads. Set against hyperreal backdrops of golden sunsets, white sands, and crystal-blue waters, the visuals blur the line between fantasy and fashion with animated CGI enhancements and tongue-in-cheek taglines.
From jersey dresses, bikinis with BB buckles and the debut of Le City Basket in woven raffia and lambskin, the campaign captures Balenciaga’s signature blend of irony and elegance, transforming familiar holiday tropes into a surreal, high-fashion escape.
PHOTO CREDIT: Balenciaga
