Dries Van Noten Opens First London Store at Hanover Square.
Dries Van Noten has officially opened the doors to its first standalone store in London, located in Hanover Square, the 270-square-meter space spans two floors and seamlessly merges historic architecture with a refined, contemporary retail experience.
The ground floor is dedicated to women’s ready-to-wear, accessories, and beauty, presented in an elegant setting that pays homage to the building’s heritage. The basement offers a more intimate atmosphere, home to the men’s ready-to-wear collection, encouraging leisurely exploration and discovery.
Throughout the store, curated design elements, including a sculptural Labia chandelier by Vladimir Slavov, artwork by William Waterhouse, and a Collier Web Round Convex Mirror, enhance the sense of space and artistry. A Vinyl Corner, styled with a speakeasy feel, showcases a selection of vintage and contemporary records, nodding to Van Noten’s deep ties to the creative world.
More than a retail destination, the new store invites visitors into a thoughtfully curated environment where craftsmanship and creativity quietly thrive. Check out images of the space below.
PHOTO CREDIT: Tijs Vervecken
