I LOVE BANANAS.
Having teased it on Instagram, the French designer revealed his obsession with the banana a while back when he sent a printed dress down the runway during his La Croisière show this January. This past weekend, the banana theme hit his newly opened Los Angeles flagship store where guests were greeted with a market stall of bananas and décor to match, a great spoiler, wasn’t it?
Jacquemus has unveiled its next viral campaign, and this time the brand is going bananas for The White Lotus star Jon Gries. Gries, who plays the affluent and rather shady Greg Hunt, bares his chest in the new banana-filled campaign.
The 67-year-old actor is the star of the French brand’s latest tongue-in-cheek campaign. In the new images, Gries is shown casually hanging out on a golf course with various banana-printed pieces, from boxer shorts to comfy tracksuit bottoms, slacks and tailored suits. The actor can also be seen leaning on a banana-yellow car and driving around a trolley full of bananas. Is this the next viral campaign? For us it is.
PHOTO CREDIT: Courtesy of the brand / Andrew Jacobs
