Comeback kid.
New Balance has reintroduced its iconic 740 trainer, a cult classic originally loved for its comfort and durability. Designed to take you from 7:40am to 7:40pm, the latest edition blends nostalgic 2000s running elements, like open-knit mesh, a segmented midsole, and a sleek silhouette.
Once a go-to for high-mileage runners, the 740 is now reimagined for everyday wear, poised to become a staple for a new generation. Campaign visuals for the offering feature New Balance basketball athlete Cameron Brink of the LA Sparks and skateboarder Jack Curtin, capturing the trainer’s versatility across style and sport.
Check it out below.
PHOTO CREDIT: Courtesy of New Balance
