A legendary get together.
After the launch of their collaboration with football legend Ronaldinho, Nude Project hosted an exclusive, surprise gathering at their Poblenou headquarters, marking a celebratory culmination of their “Lil Kid, Big Dream” collection, and guess who was in attendance? that’s right – the legend himself.
FOMO? We felt it too. Just weeks after the collection’s debut, the brand’s headquarters were transformed into a buzzing celebration, drawing hundreds of eager fans hoping to share a moment with the legendary Brazilian athlete. The impromptu gathering was more than just a promotional event — it was an immersive experience. From curated tours and Brazilian-inspired refreshments to a high-energy DJ set led by Ronaldinho himself, the event embodied the collection’s spirit. It was a vivid expression of the synergy between the athlete’s artistic vision and the brand’s lifestyle ethos, bringing fans into the heart of the story.
The “Lil Kid, Big Dream” collection, encompassing over 30 pieces that narrate Ronaldinho’s personal journey has been received with green light by the audience, and while doing collaborations is a daily-thing in fashion, creating an experience that strengthens buyer-brand relationship seems a very easy task for Nude Project.
Check out some snippets from the gathering below.
