Taking design cues from the ancestral village of Emeric Tchatchoua.
3.Paradis, founded by Emeric Tchatchoua, has released their Spring/Summer 2025 collection inspired by prints from Bangangte, Cameroon. Growing to become a must-see brand at showrooms in Paris, 3.Paradis is renowned for its symbolic design language, blending traditional streetwear with high-fashion cuts and materials.
The campaign explores themes of unity, masculinity, chosen brotherhood and belonging, expressing these themes through moody campaign imagery. Red and yellow Damier print, broken up with the 3.Paradis logo spans the majority of the collection, which is the main focal point of Tchatchoua, calling back to his roots.
Aspects of this collection can be seen at the MET in New York, as a part of their Superfine: Tailoring Black Style exhibition. Check out the campaign imagery below.
PHOTO CREDIT: 3.Paradis
