Amplifying the Message.
Pride Month is upon us, and as always, Diesel is a brand we can rely on for a powerful statement. They’ve just unveiled their latest capsule collection with the Tom of Finland Foundation, celebrating queer artistry through Diesel’s signature sensual and self-expressive aesthetic.
If you recall past Diesel activations, such as their memorable collaboration with Durex, you’ll know they consistently champion themes of sexuality and confidence. For this capsule, they worked on a collection with a large array of pieces, including T-shirts, underwear, jockstraps, and even a phone case, all adorned with Tom of Finland’s iconic illustrations of sailors, cops, construction workers, and leather bars. Beyond these bold graphic prints, the collection also features hoodies, sweatpants, tank tops, and shirt-and-short sets that showcase archival photographs from Tom of Finland Foundation parties and fundraising events held between 1990 and 2005.
The collection is available their website and in Diesel selected stores.
Photo credits: Bruce LaBruce | Diesel
