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Jacquemus Brings Sand And Style To The Beach in Monte-Carlo

By May 28, 2025Fashion News

The leader of fashion campaigns have just teased a summer from heaven that will have you wising you can say "À bientôt!"

Jacquemus have yet again left our jaws on the floor. This summer the luxury French brand are taking over Monte Carlo beach with two summer stores and a beach club at the location.

The brand shard a Wes Anderson-style charismatic campaign video yesterday featuring banana yellow looks, striped towels, white embroidered hotel robes and classic wooden boats sailing across the Mediterranean. Shot by Roger Gonzalez, the film is a saturated soundscape of the French Riviera where models draped in the finest quality of beachwear leisurely parade within the brand coded beach club.

The exclusive stylistic setting is in collaboration with Monte-Carlo Société des Bains de Mer. Jacquemus, famous for its aesthetics and visuals has taken this summer into its own hands and crafted a new way of travelling and relaxing with an upgraded level of luxury to offer its customers.

We are welcoming invitations with open arms.

What are your thoughts? Check out imagery below.

PHOTO CREDIT: Yoan & Marco (@yoannetmarco)

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