Taking the world by storm at 16.
Beats by Dre has announced its newest global ambassador, and it’s none other than teenage football sensation, Lamine Yamal. At just 16, the FC Barcelona winger is not only breaking records on the pitch but also stepping into the world of cultural influence with one of the world’s most iconic audio brands.
The announcement arrives with the release of a dynamic new campaign video, showcasing Yamal in a sharp suit, confidently navigating his way through a soundscape in search of the perfect beat. The clip captures his charisma and poise, highlighting a range of musical selections, most notably featuring Spanish-Moroccan rapper Morad, Yamal’s favourite artist, who also makes a cameo appearance.
Adding a personal touch to the collaboration, Yamal dons a custom pair of Beats Studio Pro headphones, styled in the colours of his football team. Sleek, vibrant, and unmistakably his, they reflect the rising star’s unique sense of identity and pride.
PHOTO CREDIT: Beats By Dre
