Summer-ready.
Spanish streetwear brand Nude Project has released a new swimwear collection with imagery set to make a splash. Founded by Bruno Casanovas and Álex Benlloch, the new line of bikinis and swim shorts offers a refined nod to the brand’s name through its aptly titled release, “Nude Swimwear”.
This clever branding queue expands into the campaign’s imagery, where models who represent Nude Project’s community provocatively pose with the garments. The campaign’s eye-catching and bold photographic strategy works for the brand as it seamlessly blends with the pieces’ aesthetics and minimalist design.
Youthful taste and vibrant, carefree energy come to mind when we look at Nude Project. There is an essence of flirtatious charisma and character within their releases. This campaign serves no less. Shot on a boat on the water, the photographs foreshadow a ‘fun in the sun’ lifestyle this season, which is to be had wearing this collection.
The “Nude Swimwear” collection emphasises colour and texture, which is mixed with cherry graphics, pinks and yellows, and print-free colours. The stripes and patterns of triangle string bikinis are balanced by muted neutral colour-ways that work for a more understated summer look.
Nude Project focuses on the small details with this line, from contrasting stitching on the men’s swim shorts to logo heart charms on the bikini tops that add a distinctive touch to the brand’s products. The handcrafted embroidery and contemporary language of this collection stand out as one of the brands that are elevating the beach dress code in a groundbreaking way
What are your thoughts? Check out imagery below.
PHOTO CREDIT: Pepe Herreros | Nude Project
