Travel, Growth & Purpose.
RIMOWA is back with Chapter Five of its “Never Still” campaign, a sleek continuation of the brand’s mission to spotlight travel as a catalyst for personal evolution. Since 1898, the German label has built a legacy of luggage that lasts a lifetime, and this latest chapter celebrates movement not just as a means of going places, but as a journey of becoming.
Starring three cultural powerhouses, the campaign weaves together stories shaped by the road. Mando-pop icon Jay Chou reflects on travel as creative fuel. Formula One legend Lewis Hamilton taps into the resilience and reinvention that comes from pushing past comfort zones, while global superstar Rosé offers a softer, introspective take, exploring how travel reshapes our idea of home and what truly matters.
Take a look at the campaign below.
PHOTO CREDIT: RIMOWA
