The Danish label’s first-ever brand ambassador, Madeline Argy, poses in images by Pedros’ untraditionally Summer photographs.
The brand has taken the seasonal collection to new heights in the Pre-Autumn 2025 campaign, which uses activities such as hiking, camping, and kayaking as pinnacle subjects in its storytelling. Madeline’s composed structure in the photographs, standing by the miscellaneous items, creates an unusual sequence that makes you stop to relook. It’s hard to work out which of the subjects to keep your attention on.
Tonal greys and plaids are styled on Madeline Argy in a relaxed and functional way with long long-sleeved sweater tied on the side of her hip, open buttoned ‘Sadavor’ striped polo shirts, knee-high waterproof boots, not to forget the utilitarian accessories. The collection has a free-spirited feel to it with a nod to Samsøe Samsøe’s traditional workwear uniformity.
Madeline Argy is more than suited to the brand’s identity with her image of being a ‘girl next door’, her minimalistic approach to fashion, but also in her ability to elevate looks, as her magazine covers and event appearances have proven.
The campaign’s effortless layering techniques and colour palettes have inspired a versatile way of dressing for the early autumn season, and of course replicate the Nordic lifestyle. This pairing by Samsøe Samsøe is a reminder to find the beauty in the outdoors this summer/pre-autumn no matter the location, while looking great too.
What are your thoughts? Check out imagery below.
PHOTO CREDIT: Courtesy of Samsoe Samsoe
