Channelling the spirit of Britpop for a new generation.
adidas and Oasis have made their long-standing relationship official, launching the “Original Forever” campaign and the exclusive ‘Oasis Live ’25’ collection. Marking over three decades of shared cultural influence, the partnership honours the intersection of football, fashion and music that has defined both icons, rooted in British identity, but felt around the world.
Set to the anthemic ‘Live Forever’, the campaign film captures the energy and evolution of Oasis through the years, from Knebworth to Wembley, framed by the ever-present adidas stripes. It’s a euphoric ride through eras shaped by youth, attitude and sound, culminating in a final shot of the Gallagher brothers poised to return.
Coinciding with the long-awaited Oasis Live ’25 global tour, the adidas Originals x Oasis collection revives ’90s silhouettes with a contemporary edge.
Take a look at the campaign shots below.
PHOTO CREDIT: Courtesy of adidas x Oasis
