Cench continues his campaigns with G-SHOCK and releases a video worth the watch…
The West London rapper has been the European brand ambassador for G Shock since 2024. This summer, he is back with over 300 rare G-SHOCK watches.
The household accessories name has used the raw and true character of the infamous rapper to bring even more edge and appeal to their watches. Covering the billboards of London, Central Cee promotes his watch all over the city, making the generational brand collectable and relevant.
In the images, Cench poses in front of a watch-of-fame wall, in a green tracksuit to promote his personal styling of the DW-6900 in an authentic photoshoot of casual dressing with the perfect watch.
The collaboration aligns with Central Cee’s and G-SHOCK’s resilient and innovative performances. To celebrate the second campaign between the pair, G-SHOCK have released a launch video of the star wearing his favourite model in black, sure to cause a reaction with a trap beat and cinematic lighting.
Central Cee on the new campaign, “I’ve worn and loved G-SHOCK from day one. The people I looked up to on my come up all rocked the 6900, and I’ve never stopped repping.”
What are your thoughts? Check out imagery below.
PHOTO CREDIT: Courtesy of G-SHOCK
