Celebrating the Vibrant Community of Soho.
McQueen jas released a series of limited-edition T-shirts featuring “Soho Characters” alongside its new pre-fall collection. The t-shirts delve deep into the rebellious and creative spirit of London’s iconic Soho district, serving as wearable tributes to the neighbourhood’s rich history and the eclectic individuals who have shaped it.
The “Soho Character” T-shirts are a direct extension of the broader AW25 Pre-Collection, which, under the creative direction of Seán McGirr, draws profound inspiration from Soho. The collection celebrates the area as a hub of transgression, artistic rebellion, and a melting pot of fascinating personalities – past and present. The campaign imagery, shot by Theo Sion at the legendary Coach & Horses pub, perfectly encapsulates this ethos, featuring real Soho figures like local style icon “Soho George” and jazz singer Florence Joelle.
The limited edition release will be available in London, Paris and New York stores and on alexandermcqueen.com from June 3rd, as part of the Autumn Winter Pre-collection.
Check out the images below.
PHOTO CREDIT: McQueen
