The multi-year partnership signals a bold new creative era for the brand.
Oakley has officially appointed Travis Scott as its inaugural Chief Visionary, marking the start of a multi-year collaboration that aims to redefine the brand’s creative direction. Together with his Cactus Jack team, Travis will help push the boundaries of design, innovation, and cultural relevance.
The appointment feels like a natural evolution, as Travis has already played a key role in Oakley’s recent resurgence, weaving the brand’s signature eyewear into his dystopian tour looks and aligning organically with its visual language. As Oakley celebrates its 50-year legacy, this new chapter promises to make the unconventional not just aspirational, but inevitable.
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PHOTO CREDIT: Oakley
