The future is framed.
Eyewear is getting a radical rewrite and who better to do so than A$AP Rocky. Once again teaming up with Ray-Ban, Rocky has unveiled his latest collection titled “Next Generation”, a bold, boundary-breaking capsule first seen on the AWGE runway during Men’s Paris Fashion Week.
To him, this isn’t just a collection, it’s a vision of what’s next. The drop features three exclusive silhouettes, Ultra Wrap 001, 002, and 003, each one engineered with a gravity-defying design language that blends sleek futurism with Rocky’s signature Harlem edge. Think ultra-wrapped profiles, aerodynamic curves, and sculptural lines in black, gold, and mirror-finish frames.
Housed in a collector-grade plexiglass cube, each pair is treated like a piece of art, embossed with the Ray-Ban x A$AP Rocky insignia and produced in strictly limited quantities.
Take a look at what’s on offer below. What are your thoughts?
PHOTO CREDIT: A$AP Rocky x Rayban