ERL and footwear: a match made in heaven.
There’s the flip-flop trend, and then there’s ERL’s version. Known for its sun-drenched, tongue-in-cheek take on Americana, the California label just launched an exaggerated take on the staple: a towering flip-flop with an 8-inch platform.
For founder Eli Russell Linnetz, it’s less of a fashion moment and more of a lifestyle. “Flip-flops have always been part of our brand DNA”. “It’s funny to hear they’re trending, they’ve been in our look books and campaigns for years.”
Now, after seasons of subtle teasing, ERL is finally putting them on the market, proving that sometimes the most iconic pieces are the ones that were always there.
PHOTO CREDIT: @ERL
