Identity and intimacy for Fall 2025.
Gucci’s Fall 2025 campaign turns its lens inward, offering a portrait portfolio that celebrates individuality in all its forms for the season. Titled “The Gucci Portrait Series”, the campaign features 42 unique subjects captured by renowned American photographer Catherine Opie.
Shot against minimalist backdrops with moody, cinematic lighting, the portraits focus on the subtle bond between garment and wearer. Each image is a quiet study of self-expression, drawing attention to the personality behind the pose. The cast spans generations, genders and backgrounds, reflecting a diverse and deeply human narrative.
Deeply authentic in its ode to exploring the complexities of being human, take a look at the campaign ad and let us know your thoughts.
PHOTO CREDIT: Courtesy of Gucci
