Amplifying his Legacy.
Kendrick Lamar is officially launching Project 3, a new creative agency operating as an extension of his existing company, pgLang. While pgLang has made a name for itself in video and music production, Project 3 is set to offer a comprehensive suite of services, including creative direction, content creation, brand design, strategy, event planning, and production. This wide-ranging expertise will cater to diverse sectors, from fashion and sport to art.
Speaking to The Business of Fashion, Lamar articulated his vision for this new venture: “We’ve spent years building the foundation at pgLang. Now, Project 3 Agency represents our commitment to sharing that operating system – transforming how businesses tell their stories and ensuring their message doesn’t just reach an audience, but truly moves and inspires culture, all while providing new opportunities for the young creatives inspiring us.”
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