Pharrell Williams and NIGO explore "Phriendship" and cultural exchange through a poetic campaign.
The Louis Vuitton Fall/Winter 2025 Menswear collection, co-designed by Pharrell Williams and longtime collaborator NIGO, arrives in a striking campaign that explores how the past informs the present, an exquisite exchange of what the duo call “Phriendship.” Set against the surreal backdrop of the Site of Reversible Destiny in Yoro Park, the campaign, captured by Harley Weir—invites viewers into a dialogue between fashion, art, and nature.
Fusing the refined codes of dandyism with elements of uniform dressing, traditional Japanese motifs, and the streetwear aesthetic that first united Pharrell and NIGO, the collection resonates with a spirit of innovation and global perspective.
Take a look below and let us know your thoughts.
PHOTO CREDIT: Louis Vuitton
