High-fashion Whimsy.
Bringing playful luxury to street style, Menswear Creative Director at Louis Vuitton, Pharrell Williams is shrinking his runway vision down to pocket size with a line of plush charms.
As Labubu-mania rages, Louis Vuitton is introducing its own Louis Bear, a line of collectable plush charms that transforms the spirit of LV menswear into something cosy, compact, and completely covetable. Plush brown, posable and distinct, each bear is styled in miniature pieces from Louis Vuitton’s menswear collections for Spring/Summer 2024, Fall/Winter 2024, and the upcoming Spring/Summer 2025. Designed to clip onto bags, belt loops, key chains or whatever else your style calls for, these bears are a wearable fashion statement featuring downsized versions of actual runway pieces, along with accessories such as bandanas, billed caps, gold chains, and mini Speedy Monogram bags.
A nod to the rich history of Louis Vuitton. For fans, collectors or anyone looking to add a high-end flourish to their wardrobe, the Louis Bear brings runway energy into everyday style. See the Louis Vuitton bears in the images below:

PHOTO CREDIT: Louis Vuitton