Driving Out in Style.
PUMA’s iconic Speedcat is back on track, maintaining its sleek yet fiery form with a striking new coloUrway, championed by K-pop sensation Rosé.
In her latest PUMA campaign, Rosé embodies stillness, highlighting the Speedcat’s inherent “idle speed” that’s always ready to ignite. Each visual builds tension, positioning the low-profile sneaker against the raw power of a rumbling engine and a blazing-red muscle car. Rosé combines elegance with the Speedcat’s bold statement of individuality, bridging its unique past into the present.
For this new release, the motorsport-inspired silhouette is reimagined in a cool pale blue, contrasted by a vibrant bold orange Formstrip. This colour combination subtly nods to the shoe’s rich racing heritage.
The new PUMA Speedcat drops on July 24, 2025, and will be available at PUMA.com, PUMA flagship stores, and select PUMA retailers.
Check out the images below.
PHOTO CREDIT: PUMA
