Inspired by the brand's love for LA culture where it's first store opened, REPRESENT opens up its first 'Owners Club Cafe'
The Manchester-born brothers George and Mike Heaton have continued to grow REPRESENT over the years from online to stores in both US and UK markets. With a London flagship store 135-141 Wardour Street now officially opened as the city’s flagship store, the brand has expanded into hospitality.
The Owners Club Cafe is an LA-inspired space dedicated to coffee, matcha and community. The single-origin coffee is roasted in collaboration with London’s Plot Roasting offering REPRESENT’s customers cold brew, protein combined drinks, and up next is their bottled smoothies. Alongside the unique drink selection at the cafe are the bakery bites from matcha cookies to cinnamon buns from Rinkoff’s bakery based in East London
Appealing to the health and wellness audience, gym lovers and coffee/matcha catchups, there is a focus on product within the cafe that separates the brand’s clothing collections, opening a new market for the owners.
Keeping it local, focusing on community and offering new products and West Coast design, REPRESENT may have the next London hot spot under their streetwear brand name.
Now open to visit at 135-141 Wardour Street.
Check out the images below.
PHOTO CREDIT: Courtesy of REPRESENT
