USHER Steps into the world of Fragrances.
Ralph Lauren Fragrances has officially named USHER as the face of its newest scent “Ralph’s Club New York Eau de Parfum” Marking a major first for both, this is USHER’s debut fragrance campaign and the brand’s first partnership with a music icon of his calibre.
The campaign pays homage to New York City’s golden era while embracing the modern, maverick spirit of today. Ralph’s Club New York captures the bold glamour, authenticity, and vibrant energy of Manhattan, mirroring the very essence of USHER’s own iconic style and presence. It’s a fragrance for those who command a room with confidence and charisma, just like the city it represents.
PHOTO CREDIT: Mert Atlas and Marcus Piggott
