Burberry is back in the Big Smoke.
Burberry leaves the countryside behind and heads for the bustling capital with their new Fall 2025 campaign titled “Back to the City”, comprised of a lively tour of London’s most iconic landmarks from the top deck of a red double-decker bus. Passing the National Gallery, the London Eye, and Trafalgar Square, the campaign celebrates the city’s skyline, its architecture, and the people who call it home.
“Think of it as a guided tour of this incredible city,” said Daniel Lee, Burberry’s chief creative officer. Leading the cast is TikTok favourite “Bus Aunty,” Bemi Orojuogun, known for her joyful poses with the city’s red buses. Joining her are musician Jimothy Lacoste, who created an exclusive soundtrack for the campaign film, and models Nora Attal, Rubuen Bilan-Carroll, and Libby Bennett.
