A global cast of trailblazers, including Romeo Beckham, The Kid Laroi and more.
Champion has unveiled its latest campaign, “Champions for Champion” – a vibrant celebration of individuals redefining success across sport, music, and culture. Rooted in the brand’s enduring legacy of empowerment and innovation, the brand’s latest campaign brings together a new generation of icons whose influence extends far beyond their fields.
Headlining the campaign is global music sensation The Kid LAROI, joined by Olympic gold medalist and advocate Aly Raisman, and rising style voice Romeo Beckham. They’re supported by a diverse cast of change-makers including martial arts phenom Rayna Vallandingham, rare disease fundraiser and competition series winner Jeffrey Randall Allen, Colombian actor-musician Juan Palau, K-pop choreographer and culture-shaper Lia Kim, and Olympic skier and LGBTQ+ activist Gus Kenworthy.
With a mix of bold visuals, storytelling, and intimate behind-the-scenes moments, “Champions for Champion” reaffirms Champion’s position at the intersection of sport, style, and cultural impact, shining a spotlight on those turning personal passion into collective inspiration.
Take a look at the campaign below featuring Romeo Beckham and The Kid Laroi and let us know your thoughts.
PHOTO CREDIT: Champion
