Vision of dandyism.
Acclaimed English footballer Jude Bellingham – midfielder for Real Madrid C.F. – embodies Louis Vuitton’s vision of dandyism and individual expression in menswear, as introduced by Pharrell Williams in the Spring–Summer 2026 Formal Wear Collection.
A year on from first being named a Friend of the House, Bellingham models workwear-inspired suits alongside timeless, classic silhouettes from the Spring–Summer 2026 Formal Menswear line, which continues the House’s tradition of refining and reimagining tailoring.
Each look is complemented by leather goods from the newly reinterpreted LV Aerogram line. Updated designs and fresh additions include the Boarding Messengers, Keepalls 50 and 35, and the Duo Pouch – all crafted with today’s go-anywhere meeting in mind.
The campaign spotlights the collection’s exemplary detailing, showcasing its rich blend of materials and savoir-faire, staying true to the House’s dandy silhouette and attitude across business, travel, and occasion dressing.
Louis Vuitton’s Men’s Spring–Summer 2026 Formalwear campaign launches across print and digital platforms on 14th August, with the collection arriving in stores from 28th August 2025.
PHOTO CREDIT: Arnaud-Lajeunie, Courtesy of Louis Vuitton
