Round Two.
As the sun begins to set on Summer 2025, painting the sky with those unmistakable end-of-season hues, we’re not quite ready to pack away our swimsuits just yet. From exclusive fashion takeovers to the chicest poolside vibes, these pop-ups and collaborations bring the heat before the last days of summer slip away. Before it officially ends, Pause returns with Part 2, rounding up some of the coolest activations so far.
Amiri x The Jeddah EDITION / Amiri x Selfridges London
Amiri really made waves this summer with two standout activations. Over in Jeddah, the fashion house transformed The Jeddah EDITION’s rooftop into a luxurious experience, blending high fashion with a laid-back, West Coast vibe. Meanwhile, in London, Amiri has taken over The Corner Shop at Selfridges, turning it into an “AMIRI Beach Club.” From mid-July to early August, it is all about summer fashion, limited-edition trainers, and even a customisation bar, perfect to enjoy it before it’s gone!
Bombon Pool Club by Alberta Ferretti
The Bombon Pool Club, a stunning collaboration between Gran Meliá and Alberta Ferretti, is the place to be at the Hotel de Mar Gran Meliá in Mallorca, open from July 17th to October 1st, 2025. This stylish spot mixes Italian artistry with luxury hospitality and Mediterranean charm. You can find Alberta Ferretti’s signature tie-dye prints adorning all areas of the pool club, along with plush sunbeds and a fantastic Mediterranean menu.
Missoni x OKU Ibiza
Missoni has officially launched its first “Resort Club” experience at OKU Ibiza, transforming the hotel’s iconic 50-meter pool and surrounding deck with its signature zig-zag weaves and vibrant, Mediterranean-inspired colours. This immersive collaboration, which kicked off in mid-June, extends the Missoni lifestyle with branded sunbeds, towels, and sofas, creating a truly unique and stylish bohemian-meets-luxury atmosphere on the White Isle, complemented by a new Missoni boutique in Ibiza.
Giorgio Armani Mare Pop-Up at Shelter Island
This summer, Giorgio Armani Mare has been working actively with pop-ups and immersive experiences in glamorous destinations like Porto Cervo, Cannes, Capri, and Shelter Island, with the latter open until August 3rd. These elegant takeovers transform each location into a tropical holiday dream, featuring curated Armani touches from Casa furnishings to ice cream carts, life buoys, and surfboards. This season also marked the racing debut of Armani Mare’s custom yacht, Sørvind, at the Giorgio Armani Superyacht Regatta. Beyond showcasing its breezy Spring/Summer 2025 collections, the brand reinforces its commitment to ocean preservation by supporting the One Ocean Foundation’s “Blue Forest” project, dedicated to protecting Mediterranean marine ecosystems.
Longchamp x Bagno Felice
Longchamp has brought a touch of Parisian chic to the Tuscan coast this summer, taking over the legendary Bagno Felice 1 in Forte dei Marmi for the first time. From mid-June through late September, the historic beach club has been entirely reimagined in Longchamp’s signature green, with everything from beach cabins and loungers to umbrellas and backgammon boards sporting the brand’s emblematic colour. Guests can enjoy live music, exclusive green cocktails, and even snag a limited-edition Le Pliage Monde Forte dei Marmi bag at the nearby Longchamp boutique.
PHOTO CREDITS: Courtesy of Brands
