Pharrell's latest venture is set to act as his new creative alias, doubling as a brand & community platform.
Pharrell Williams has launched a new creative platform and brand called “VIRGINIA.” Named after his hometown, the new venture will be a creative alias for Williams and a platform for music, fashion, and community projects.
To mark the launch, VIRGINIA has released a collection of products, including surfboards, swimwear, t-shirts, and beach umbrellas. The new brand is also linked to the recently opened Atlantic Park, a surf park in Virginia Beach that Williams helped to develop.
To announce his new creative venture “VIRGINIA” Pharrell commissioned a local Virginia-based artist Sam Clayman to illustrate the Instagram post.
