A New Essence.
Tom Holland is going all in with Prada, this time officially unveiled as the global ambassador for Prada Beauty’s newest men’s fragrance, “Paradigme”. The star takes centre stage in a campaign that launched today, marking a significant push for the luxury brand into the men’s fragrance market.
Paradigme is designed to challenge traditional scent structures. Unlike typical perfumes that evolve from top to base notes, this new scent opens with its deeper, more robust elements, including Peru balsam, benzoin, and guaiac wood. These are followed by heart notes of Bourbon geranium and a sharp touch of Calabrian bergamot. The fragrance comes in a distinctive green, refillable bottle with clean, architectural lines, a deliberate departure from conventional designs. The accompanying campaign, directed by Thomas Vinterberg, poses the question, “What if there’s another way?”, a theme that resonates deeply with Holland himself, who expressed how Prada has always instilled confidence in him.
What are yours thoughts in this move?
PHOTO CREDIT: Prada
