A personal debut.
After joining PUMA as a global ambassador and collaborator in 2024, Rosé steps into a defining moment with the debut of her first full collection: “PUMA x ROSÉ”. The monochromatic drop offers a world seen through Rosé’s own lens, blooming with subtle personal references and shaped by her signature blend of elegance and edge.
Oversized staples meet feminine tailoring, nodding to PUMA’s rich sportswear heritage while introducing fresh perspectives, including a special “ROSIE” graphic word-mark and two reimagined versions of the iconic SpeedCat. The accompanying campaign mirrors this rhetoric, set against pastoral backdrops with an ethereal, dreamlike quality.
Available from the 28th August, take a look at the campaign below and let us know whether PUMA x ROSÉ will be an addition to your rotation.
PHOTO CREDIT: ROSÉ x PUMA
