Leather for Fall.
The new Fall 25 campaign from Saint Laurent, designed by Anthony Vaccarello and photographed by Gray Sorrenti, approaches autumn with an atmosphere of warmth and intimacy. Rather than relying on theatrical excess, the video campaign unfolds across plush sofas and golden sunsets, offering a study in comfort elevated to sophistication.
The leading figures of the campaign — Hailey Bieber, Rosé and Liu Wen — embody the versatility of the Saint Laurent spirit. This is enriched by a strong male cast: Bill Skarsgård lends cinematic intensity and charisma, while talents such as Bukwop Kir, Jesse Sachet-Dufraisse and Pascal Thulin expand the visual spectrum towards a contemporary, diverse and sophisticated masculinity.
Together with Anok Yai, Binx Walton, Loli Bahia, Grace Hartzel and Song Jia, they create an ensemble that is diverse, international and very Saint Laurent.
The eye of New York–born photographer Gray Sorrenti is crucial to this narrative. Her lens captures the tension between intimacy and grandeur. The interior shots convey the sense of a warm refuge, while the exterior frames — bathed in the golden light — expand the story towards a poetic horizon.
In the black-and-white portraits, Hailey Bieber wears a plongé lambskin bomber jacket paired with the baby version of the iconic Icare bag. This season also sees Vaccarello introduce a cascade skirt in crepe silk muslin, a Cassandre tartan wool lavallière shirt, and a crossed midi skirt in cotton velvet — pieces that balance sensual fluidity with tailored sharpness.
On the men’s side, the spotlight falls on the over-the-knee leather boots that have dominated recent trends, already embraced by figures like Pedro Pascal and Alexander Skarsgård. With this campaign, Anthony Vaccarello does more than dress the season; he proposes a way of inhabiting it — with comfort and style.
PHOTO CREDIT: Gray Sorrenti, Courtesy of Saint Laurent
