A community driven campaign that features motor culture and impressive stunts.
Stone Island explores the motor community in Medellín, Colombia with stunt riders wearing the AW 25/26 collection to model the bold pieces that centre around the fast and the free.
The bold imagery from the brand’s most recent campaign is raw in character and delivery. As stunt drivers take Columbian streets to deliver a performance of motorcycling and looks from the season’s collection, there are also special archival pieces from Arco Maher’s collection in the mix.
The liberated models in frame under Isaac Lamb’s direction are captured in raw energetic shots that convey the powerful feeling of Stone Island’s garments. The clothes are given life in these action shots and feel natural to the casting of people who ride with an effortlessly cool aura. Included in the campaign is the Green Reflective Shell Jacket and the Spring Summer 1992 red Marina Reflective Jacket. Accessories had their moment and very much so kept the campaign alive in terms of styling as the focus was balanced between the movement direction and clothing. Not to miss in the imagery are the AW 1986- 1987 dark navy Nylon Rex Flying Cap and army green Ski Goggles.
This was an exclusive editorial that just made Stone Island a brand to step even deeper into community and the real action than any of its luxury competitors.
Check out the images below.
PHOTO CREDIT: Stone Island
