The Spanish singer's debut Calvin Klein campaign.
Calvin Klein has unveiled its Fall 2025 underwear campaign with Rosalía, marking the GRAMMY Award-winning artist’s debut for the brand. Shot by acclaimed photographer Carlijn Jacobs, the series merges surreal visual storytelling with Rosalía’s empowered presence, reimagining the brand’s iconic underwear through a contemporary lens.
At the centre of the campaign is the new “Icon Cotton Modal” line, designed with a stitch-free Infinity Bond waistband and bonded hook-and-eye closures for a seamless silhouette and breathable comfort. Rosalía also showcases the Heritage Cotton range, which revisits Calvin Klein’s logo waistband with a nostalgic twist, and the Perfectly Fit bra and bikini, offering an elevated take on their everyday essentials. With her distinctive energy and commanding style, Rosalía embodies Calvin Klein’s modern vision for underwear innovation.
Take a look at the campaign below and let us know your thoughts.
PHOTO CREDIT: Calvin Klein
