Y2K meets contemporary.
NO/FAITH Studios has reworked the PUMA Talon sneaker, presenting a bold interpretation defined by distressed denim textures, worn-in patina, and paneling inspired by vintage racing uniforms. An external cage anchors the design in a modern framework, creating a shoe that nods to its Y2K roots while embracing contemporary, performance sensibilities.
The campaign, captured by Beltran Gonzalez, exudes his signature compositional style to explore authenticity, vulnerability, and introspection. Through somber tones and carefully considered visuals, the shoot frames NO/FAITH Studios’ moody take on the Talon, offering a cinematic, humanistic perspective on the iconic silhouette.
Are you feeling it?
PHOTO CREDIT: NO/FAITH Studios
