Engaged with style.
American Eagle has named American football star Travis Kelce as the face of its latest collection, launched in collaboration with his own lifestyle brand, Tru Kolors. Founded in 2019, Tru Kolors fuses varsity nostalgia with a touch of laid-back luxury, embodying Kelce’s personal style both on and off the field.
“I believe the best way to live is with authenticity, joy, and optimism, and that’s what Tru Kolors has stood for from the start. Together with American Eagle, we designed a collection that captures that energy. Every detail of AE x TK was made with intention; a reminder to play hard, dream big, and enjoy the journey,” Kelce wrote in an open letter.
To bring this spirit to life, Kelce and American Eagle spotlighted six rising athletes who reflect his ethos of staying true and living beyond boundaries: tennis player Anna Frey, basketball star Azzi Fudd, quarterback Drew Allar, basketball prospect Kiyan Anthony, Olympic gymnast Suni Lee, and football talent Jeremiah Smith.
The AE x TK collection offers a mix of varsity jackets, hoodies, bomber jackets, trousers and beanies, channelling Kelce’s signature aesthetic. Floral prints in earthy browns, the Tru Kolors “TK” logo, and a palette of cream, olive green and burgundy give the range a nostalgic yet modern edge.
The announcement lands just as Kelce makes headlines with his engagement to singer Taylor Swift, further cementing his cultural influence. For American Eagle, it follows a high-profile campaign with actress Sydney Sweeney, once again placing the brand firmly in the spotlight.
Check out the images below.
PHOTO CREDIT: American Eagle
