Back to the Old Times.
Probably you know about Studio 54 and its cultural legacy. In the heart of New York, this was the nightclub where pop culture was born, a space of self-expression, freedom, and culture that, back in the ’70s and ’80s, was still considered taboo.
Bringing back the spirit of fun, Valentino Beauty has announced the comeback of Studio 54 to celebrate the brand’s 2025 Born in Roma Rendez-Vous Ivory Collection. Coinciding with New York Fashion Week on September 10th, this activation promises not only to reopen the doors for one night of an iconic space but also to showcase the playful and light-hearted side of the Valentino Beauty line.
“The idea was not to make this a commercial event — it’s a cultural event. This is the original landmark, with everything that made the original: performances and some of the iconic elements of Studio 54,” said Claudia Marcocci, Valentino Beauty’s global president.
