By Alexandre Mattiussi.
A new AMI ambassador has entered the chat, and it’s a familiar face in Chinese entertainment. AMI PARIS has announced that actor and singer Zhou Yiran will be its latest Global Ambassador joining a distinguished group of AMI ambassadors who have helped the brand connect with diverse audiences worldwide. He follows in the footsteps of South Korean actor Choi Woo-shik and the K-pop group Enhypen, who were named the brand’s first-ever house ambassadors. This strategic move further cements AMI’s strong ties to the Chinese market, demonstrating a continued commitment to connecting with its customers and friends in the region through authentic and selective partnerships.
PHOTO CREDIT: Courtesy of the brand
